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Our mission

We aim to make natural capital an accessible, efficient asset class

About About

Why now?

Drastic action is needed to tackle the climate crisis. We have a responsibility to reduce our carbon footprints and to help natural habitats recover.

To do this, large amounts of private capital are required to fund these crucial projects. We foresee a future where a large percentage of that funding comes through investment into natural capital. With every ESG fund or pension featuring an asset allocation dedicated to changing the face of our landscape for the better, while generating sustainable returns.

natural capital in finance pie chart

Our values

Our core values underpin our company culture

Strive for unity

Strive for unity

We believe that the whole is greater than the sum of its parts. To tackle the climate crisis, we must bring all parties in the market together with a unified goal.

Think outside the box

Think outside the box

Tackling the climate crisis is uncharted territory and requires new and innovative solutions. There is no blueprint to work from, so we have to write it.

Foster trust

Foster trust

Honest communication, transparency and trust are pivotal – not only to our team and our users, but to the market’s success as a whole.

Be bold

Be bold

Change is scary, but doing nothing is scarier. To make real impact we need to challenge the status quo and take chances. No playing it safe.

Our experts

Meet the team

Andy Creak

Andy Creak

Chief Executive Officer

Andy is an experienced leader, and has founded numerous disruptive companies in the finance sector, including one of the largest investment platforms in the UK.

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John Goffin

John Goffin

Chief Commercial Officer

John is an experienced financial trader and consultant turned landowner with a diversified regenerative agri-business. He has a deep understanding of land use.

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Chloe Finlayson

Chloe Finlayson

Chief Creative Officer

Chloe has led brand, design and marketing across a number of organisations in the finance sector, from small start-ups to large-scale enterprises.

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Jules

Jules Bowden

Lead Architect

Julian was a co-founder of Investcloud and took them to Unicorn status in 2021, where he was group CTO for over 15 years. He has 30+ years experience in the financial sector.

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Nick Curry

Nick Curry

Product Owner (Seed)

Nick has an in-depth understanding of technology with experience building and running complex FCA compliant digital platforms.

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Ashley Lloyd

Ashley Lloyd

Head of Product Delivery

Ashley has a great deal of experience in driving product teams and delivering world-class solutions, as well as steering product vision and strategy.

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Luke Barklie

Luke Barklie

Head of Product

Luke has worked across the financial sector, delivering complex, integrated FinTech platforms with a background in data analysis and software engineering.

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Jiannan Lu

Jiannan Lu

Head of Technology

Jiannan is an experienced software engineer and technology lead who has built a number of complex investment systems and architectures. 

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Aaric Snook

Aaric Snook

Product Designer

Aaric is a detail-oriented Product Designer with a keen eye for design. His user-first design approach has led his experience of UX strategy, UI design and research.

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Jack Williamson

Jack Williamson

Junior Software Developer

Jack is a front-end developer with a keen interest in environmental and financial technologies.

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Tom Ritchie

Product Analyst

Tom is a product analyst, with a strong background in carbon accounting and developing carbon focussed SaaS products.

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Joanna-Creak

Joanna Creak

Market Analyst

Joanna is a Market Analyst studying market trends, asset managers, and financial shifts in Natural Capital while pursuing an MSc in Sustainable Development.

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